Putting a Value on Data and Information Before You Gather It

Organizations spend billions of dollars each year gathering and analyzing data. Is it worth it? Does more information always improve decision making? Can we place a value on something as abstract as information? 


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n this webinar, our speakers explore the concept of the value of information (VOI) using the framework of decision quality. We define “perfect” and imperfect information and demonstrate how to calculate the value of each. We illustrate how to apply this concept and integrate it into your own decision making.

Attend this webinar to learn:

When information is valuable—and under what circumstances it is not.

How to calculate the value of information?

How to apply VOI in practical settings?

Why imperfect information is often worth only a tiny fraction of the value of perfect information.


Dr. Eric Bickel


Houston, USA


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