Industry

Consumer Products

In today’s consumer business, executives face challenges such as artificial intelligence and automation that are transforming how they interact with customers. Yet, these challenges also present opportunities to improve customer relationships and gain a competitive advantage through data-driven insights. 

Today’s strategy is to chart a course, monitor progress and remain adaptable to change. In an era driven by information, proactive decision-making leads to better results. SDG is your strategic partner in navigating the intricacies of your business and is here to help.

Empowering Adaptability.

Innovating Success in a Shifting Landscape with SDG

At SDG, we support our clients with innovative methods to help them successfully navigate this ever-evolving terrain. As consumer preferences continue to evolve under the influence of social trends, health awareness, and sustainability, companies must remain flexible to meet changing demands. 

Better inquiry, better results.

We provide a full range of strategic services that help our clients answer their most challenging questions, including:

Retail Strategy

Online or in-store, optimizing your consumer touch points and path to purchase is vital, and having the right products at the right time is make or break.

  • Who wants to buy our products and how can we access them?
  • How should we package the offer for maximum impact?
Product Mix Planning

Strategic plans require nimble decisions that account for uncertainty and uncover new value.

  • What should be our mix between standard products versus customization?
  • What is the trade-off between volume and price?
Optimal Value-Chain Participation

Complex value chains and global operations demand in-depth insights for investment and action.

  • Where can we play most effectively?
  • Where do we need to play to increase value and/or enhance our sustainability?
Ecosystem Development

A responsive and comprehensive development strategy that accounts for complex variables is now critical.

  • What role can your consumers play in product development?
  • How transparent should your supply chain be?
Brand Risk Assessment

The information age has brought immediate, rapid, and far-reaching awareness for brands, which in turn demands careful management in order to hedge risks while driving visibility and growth.

  • How do your sales strategy and operations introduce risks and exposures?
  • How do you balance and manage these risks while achieving cost-effective supply?

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