Strategic Innovation: The Power of Design Thinking in Business

For many companies, innovation is the driving force for expansion, exploration, and success. But how do businesses today reconcile the “creative” side of business ideation with the need for financial and analytical rigor? In this webinar, our speakers introduce the concept of “design thinking” and how it can drive value creation and measurable business success.


Liz Rogers is a design lecturer at the University of Texas with the Center for integrated Design. She has over 16 years of experience working in the design industry, most recently at IBM, where she works as a senior design researcher, helping product teams design compelling products and experiences based on a deep understanding of user needs, motivations, and behaviors.

Carl Spetzler, SDGCarl Spetzler is an author, speaker, and consultant who has helped top business leaders over 40 years to create innovative new strategies that deal with the complexities of uncertainty and risk over long time horizons. He is the lead author of Decision Quality: Value Creation for Better Business Decisions (Wiley, 2016). 

Earn a Certificate in Strategic Decision and Risk Management

This webinar is brought to you by collaboration of the SDG Decision Education Center and Texas Executive Education at The University of Texas at Austin, SDG’s partner in the Strategic Decision and Risk Management Certificate program. For more information on how to earn a certificate by completing six 2½-day classes (online or on campus), visit Texas Executive Education.

Original Webinar Date: December 6, 2017