Decision Making: The Good, the Bad, and the Ugly

Why do seemingly good decisions sometimes turn out all wrong? Conventional thinking confuses decisions with outcomes; a good outcome, the thinking goes, is evidence of a good decision, and a bad outcome is blamed on a bad decision.

But even a good decision can be marred by factors out of your control — weather, for example — as well as those within your control, like poor implementation.

This webinar, presented by two leaders in the field of decision science, maps common decision failures against the elements of decision quality. You’ll learn the difference between a good decision and a good outcome, how to judge the quality of decisions as you’re making them, and why decisions can only be as good as the best of the available alternatives. You’ll also learn to recognize “the bad and the ugly” of decision making: the processes, culture, organization, and systems that can get in the way of good decision making.


Carl_Spetzler-process-sc166x199-t1412269779Carl Spetzler has helped top business leaders over 40 years to create innovative new strategies that deal with the complexities of uncertainty and risk over long time horizons. CEO and Chairman of Strategic Decisions Group, he is the lead author of Decision Quality: Value Creation from Better Business Decisions (Wiley, 2016).

Bruce JuddBruce Judd founded and co-leads SDG’s executive education program. Using a combination of on-the-job coaching and classroom teaching, Dr. Judd works with senior executives, internal consultants, facilitators, and analysts who are involved in strategic and significant business decisions.

Webinar Sponsors

SDRM Certificate Program at UTThis webinar is brought to you by collaboration of the SDG Decision Education Center and Texas Executive Education at The University of Texas at Austin, SDG’s partner in the Strategic Decision and Risk Management Certificate program. For more information on earning a certificate, visit Texas Executive Education.

Original Webinar: June 28, 2017