Bruce Judd


Dr. Bruce Judd has more than 40 years of experience as a consultant and educator in strategic decision-making. He founded Strategic Decision Group’s Executive Education Program, which helps clients develop internal capabilities to enhance the quality of their decision-making. As an educator, Dr. Judd works with senior executives, internal consultants, facilitators, and analysts involved in making strategic decisions through a combination of on-the-job coaching, professional development and classroom work.

Dr. Judd joined the firm in 1987. His consulting assignments have included transforming the decision-making culture in a Fortune 50 company; developing strategies to revitalize telecommunications, medical devices, automotive, office products, and printing and publishing companies; evaluating capital investment decisions in the energy industry; determining foreign compliance with arms-control treaties; and prioritizing scientific research.

At Stanford University, Dr. Judd was on the faculty of the Graduate School of Business for 14 years. He also served on the faculty of the Kellogg School of Management at Northwestern University from 2004-2010. He currently is a course developer and instructor in the Strategic Decision and Risk Management certificate program offered through The University of Texas at Austin.

In 2022, Dr. Judd received the prestigious Pioneer Award from the Society of Decision Professionals, conferred on those individuals who have made indelible contributions to help the profession of decision analysis take root, develop its core practices, and extend its utility to new areas.

Dr. Judd holds PhD and MS degrees in decision analysis from Stanford University and an undergraduate degree in science engineering from Northwestern University. He is a Fellow in the Society of Decision Professionals.