Decision Quality

Decision Quality is expected in bookstores March 7.

PALO ALTO, Calif. (March 7, 2016) – Few things are as valuable in business, and in life, as the ability to make good decisions. In their new, thought-provoking book, Carl Spetzler, Hannah Winter, and Jennifer Meyer of management consulting firm Strategic Decisions Group (SDG) provide a methodology that can be applied to all types of decisions – from business to personal, for big bets or smaller choices.

Decision Quality: Value Creation from Better Business Decisions draws from the authors’ decades-deep foundation in decision theory, behavioral decision sciences, and real-world practice. It provides the reader with a proven framework and the tools necessary for decision making that consistently maximizes value creation and manages risk.

Our business and personal lives are marked by a stream of decisions. Some are small. Some are large. Some are life-altering or strategic. This book will help readers to improve the odds of getting more of what they value from every choice. It covers:

  • The six requirements for decision quality, and how to apply them
  • The mental traps that undermine decision quality and how to avoid them
  • How to deal with uncertainty—a factor in every important choice
  • The difference between a good decision and a good outcome
  • Methods for making both “significant” and strategic decisions
  • How to judge the quality of a decision at the time it is made
  • How organizations have benefited from building quality into their decisions.

Many people are satisfied with “good enough” when making important decisions. This book provides a method that will take the reader beyond good enough to true Decision Quality.

Decision Quality: Value Creation from Better Business Decisions is expected in bookstores March 7. Order it from Amazon, Barnes & Noble, or 800CEOREAD.

About the Authors

Spetzler photo


For four decades, Dr. Carl Spetzler has helped top management create innovative new strategies that deal with the complexities of uncertainty and risk over long time horizons. Dr. Spetzler is chairman and CEO of Strategic Decisions Group and program director of the Stanford Strategic Decision and Risk Management certificate program. He serves on the boards of IIT and the Decision Education Foundation. In 2004, Dr. Spetzler received The Ramsey Medal, the highest honor awarded by the Decision Analysis Society of INFORMS for lifetime contributions to the field. In 2006, he was elected to the SRI Hall of Fame for his leadership in the growth of decision analysis at SRI. He is a Fellow in the Society of Decision Professionals.

Winter 2014


Hannah Winter is a partner, strategy consultant, and educator with SDG, where she leads the firm’s executive education program and oversees SDG’s 10-year relationship with the Stanford Center for Professional Development, a partnership that developed the Strategic Decision and Risk Management (SDRM) certificate program for mid-career professionals. Under her guidance, the Stanford certificate program has grown to more than 6,000 participants and 1,000 graduates, and dozens of corporations have brought SDRM courses in-house to train decision makers and decision support teams.

Jennifer Meyer


Dr. Jennifer Meyer is an expert in strategy development, economic evaluation, and business portfolio modeling for decision situations that require both technically complex analyses and organizationally complex alignment processes, particularly in the oil & gas sector. She is a senior engagement manager with Strategic Decisions Group. Dr. Meyer teaches courses through the Stanford Strategic Decision and Risk Management certificate program and develops customized materials and courses for clients to support their decision-related professional development needs. Dr. Meyer is a Fellow in the Society of Decision Professionals.

About Strategic Decisions Group (SDG)

Founded in 1981, Strategic Decisions Group is a management consulting firm renowned for its expertise in strategic decision-making, risk management, and value creation. Through a collaborative, team-based approach, SDG helps its clients find innovative, creative strategies to thrive today, while also helping them build internal competencies and more effective decision-making processes to meet competitive challenges in the future.

About John Wiley & Sons, Inc.

Wiley is a global provider of knowledge and knowledge-enabled services that improve outcomes in areas of research, professional practice, and education. Through the research segment, the company provides digital and print scientific, technical, medical, and scholarly journals, reference works, books, database services, and advertising. The professional development segment provides digital and print books, online assessment and training services, and test prep and certification. In education, Wiley provides education solutions including online program management services for higher education institutions and course management tools for instructors and students, as well as print and digital content.